Media Buying 101 Date: Tuesday, March 25 Time: 3:00 - 4:00 Presenter(s): Meghan Chestnutt, , Utilities Protection Center
Session Description
What to buy? When to buy? How to buy? Information will be presented about the media sales industry. Knowing how media reps sell their product will help you know what to buy, and what NOT to buy. Also, we’ll examine individual medium’s strengths and weakness to help you determine if it is the right vehicle to reach your target audience